Style Guides
In-depth, original guides written by our design team on modest Pakistani clothing for women and men.
The Principles of Modest Pakistani Fashion Design
How loose silhouettes, thoughtful layering and careful proportion create graceful modest Pakistani outfits.
Colour Palettes for Modest Outfits: A Practical Guide
Choosing soft neutrals, earthy tones and festive shades for graceful modest Pakistani clothing.
A Guide to Fabrics for Modest Pakistani Clothing
Lawn, cotton, khaddar, linen, chiffon and more: how each fabric behaves and when to wear it.
Modest Eid Outfit Ideas for Women
Graceful, loose and festive Eid looks for women using Pakistani design traditions.
Modest Wedding Looks: Pakistani Design Ideas for Guests and Family
Elegant, loose and dignified wedding outfit ideas for women and men at nikah, mehndi and walima events.
Men's Shalwar Kameez and Kurta Style Guide
Cuts, collars, fabrics and colours for classic men's shalwar kameez and kurtas, without silk or gold.
Building an Everyday Modest Capsule Wardrobe
How to plan a small, versatile wardrobe of loose Pakistani pieces that mix and match all year.
Embroidery and Prints in Pakistani Design
An introduction to chikankari, block printing, ajrak, phulkari, mirror work and how to use them modestly.
Summer Modest Dressing for Hot Climates
Staying cool, covered and elegant in the heat of Dubai, Karachi and Lahore with breathable Pakistani designs.